How to Use UTM Parameters in 9to.in

Introduction

UTM parameters help you understand where your traffic is coming from and which campaigns are performing best. With 9to.in, you can easily add UTM parameters while creating short links and track detailed insights.

This guide will show you how to use UTM tracking effectively.

What Are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags added to your URL to track campaign performance.

They help you answer questions like:

• Which platform is driving traffic?

• Which campaign is performing best?

• Which ads or content generate clicks?

Types of UTM Parameters

Here are the key UTM parameters you can use:

• UTM Source
  Identifies where traffic comes from
  👉 Example: facebook, google, newsletter

• UTM Medium
  Identifies the marketing channel
  👉 Example: cpc, email, social

• UTM Campaign
  Identifies the campaign name
  👉 Example: summer_sale, product_launch

• UTM Term (Optional)
  Used for paid keywords
  👉 Example: running_shoes

• UTM Content (Optional)
  Used to differentiate ads or creatives
  👉 Example: banner_ad, video_ad

Step-by-Step: Add UTM Parameters in 9to

Step 1: Open Create Link

• Go to Links dashboard

• Click + Create Link

Step 2: Enter Your Destination URL

Add your main website or landing page URL.

Step 3: Go to the UTM Tab

In the link creation popup, click on:

👉 UTM

Step 4: Fill UTM Fields

Enter your campaign details:

• Add Source (e.g., Facebook)

• Add Medium (e.g., social)

• Add Campaign Name (e.g., diwali_offer)

• (Optional) Add Term and Content

👉 9to will automatically attach these parameters to your URL.

Step 5: Create the Link

Click:

👉 Create Link

Your short link will now include UTM tracking.

Example UTM URL

Your final tracked URL may look like:

https://example.com?utm_source=facebook&utm_medium=social&utm_campaign=diwali_offer

When shortened via 9to, you’ll get a clean short link while still tracking all parameters.

Where to See UTM Data

After sharing your link, you can track performance inside 9to:

• View click analytics

• Check traffic sources

• Analyze campaign performance

• Compare results across links

Best Practices for UTM Tracking

• ✅ Use consistent naming conventions (e.g., always use “facebook”, not “Facebook”)

• ✅ Avoid spaces (use _ or lowercase words)

• ✅ Keep campaign names clear and descriptive

• ✅ Use UTM in every marketing campaign

• ✅ Combine UTM with A/B testing for better insights

Common Mistakes to Avoid

• ❌ Using inconsistent naming (e.g., fb, Facebook, FB)

• ❌ Forgetting to add UTM parameters

• ❌ Overcomplicating campaign names

• ❌ Not analyzing results after tracking

Use Cases

UTM parameters are useful for:

• 📢 Social media campaigns

• 📧 Email marketing

• 💰 Paid ads (Google Ads, Facebook Ads)

• 🤝 Influencer campaigns

• 📰 Newsletter tracking

Conclusion

Using UTM parameters in 9to.in helps you move from guesswork to data-driven marketing. You’ll know exactly what works, what doesn’t, and how to improve your campaigns.

Start adding UTM parameters to every link and unlock powerful insights 🚀